[Development Case] Optimizing terrestrial television advertising transactions with mathematical optimization technology.
Fixstars Amplify jointly develops core technology for terrestrial wave advertising platforms!
Introducing a case study of the ad platform "ARM Platform," jointly developed by Fixstars Amplify, which realizes programmatic transactions for terrestrial wave advertising. With the evolution of digital technology, the gap between internet advertising and terrestrial wave advertising has widened, necessitating the application of new ad technologies to terrestrial wave advertising operations. In response, we mathematically modeled the structure of terrestrial wave advertising and conducted a Proof of Concept (PoC) from the perspective of the scale of the problems addressed and the conditions set. This has made it possible to automatically determine advertising slots aimed at achieving guaranteed impressions and marketing KPIs for advertisers. 【Case Overview (Excerpt)】 <Background> - With the evolution of digital technology, the gap between internet advertising and terrestrial wave advertising has widened, leading to a demand for the application of new ad technologies in terrestrial wave advertising operations. - Nippon Television has been advancing the development of the ARM platform with the aim of incorporating the advantages of internet advertising while leveraging the strengths of terrestrial wave advertising. *For more details, please download the PDF or feel free to contact us.
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【Other Case Summary】 <Solution> ■ A mathematical model of the terrestrial advertising mechanism was created, and a Proof of Concept (PoC) was conducted from the perspective of the scale of the problem and the setting conditions. ■ Sample data close to practical use was defined, and repeated experiments were conducted to improve the algorithm while observing its behavior. ■ A feasible plan was proposed in terms of computation time and cost, including hardware performance. <Results> ■ It became possible to automatically determine advertising slots aimed at achieving guaranteed impressions (exposure) and marketing KPIs (Key Performance Indicators) for advertisers. ■ Nippon Television plans to start operating the ARM platform from the end of fiscal year 2024, and Chukyo Television Broadcasting in the Nagoya area is also expected to participate. *For more details, please download the PDF or feel free to contact us.
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With over 700 companies and organizations utilizing it, and more than 50 million cumulative executions, our optimization computing cloud service powered by cutting-edge quantum technology and other advanced computing methods supports the optimization and automation of our customers' operations. The optimization computing cloud service "Fixstars Amplify" is used in on-site management planning tasks such as production planning, shift scheduling, vehicle dispatch planning, and delivery planning. It can also be utilized for optimizing shelf layouts in automated warehouses and for automatic control of AGVs as a digital twin. In research and development, its use is expanding in areas such as materials informatics and optimization of design parameters. With the world's best service for solving social issues, the highest precision and efficiency, and the most user-friendly optimization computing cloud service, along with comprehensive support from excellent optimization consultants, we provide total support for the optimization of various operations in the manufacturing industry. 【Usage Applications】 Production planning, shift planning, equipment investment optimization, optimal routing for AGVs, shelf layout optimization in automated warehouses, vehicle dispatch planning, delivery planning, design parameter optimization, materials informatics, etc.