Entertainment-oriented SalesMasicDM success stories
Exciting fans with DM delivery! Secured 2 venue reservations!
In the entertainment industry, building continuous relationships with fans is important. Measures that keep fans engaged, such as event announcements and limited merchandise sales, are required. However, relying solely on online advertising may bury the information, making it difficult to reach highly enthusiastic fans. SalesMasicDM has successfully sent direct mail to a discerning fan base through printed materials, resulting in notable engagement. Out of 345 direct mails sent, there were 10 pulse detections and 2 event attendance applications. Communicating through printed media tends to leave a lasting impression on fans, which can enhance their willingness to participate in events. SalesMasicDM is an effective means to increase engagement with fans. 【Usage Scenarios】 * Event announcements * Limited merchandise sales * Information for fan club members 【Benefits of Implementation】 * Increase in visitor numbers * Improvement in sales * Enhancement of fan loyalty
- 企業:イリスホールディングス
- 価格:Other