In the 2025 page, out of 319 companies to which DM was sent for customer acquisition, we secured 10 hot leads and 2 reservations for attendance!
We will introduce a successful case of attracting customers by sending paper direct mail to business owners in the "printing industry," who have a discerning eye for printed materials, using "SalesMasicDM." Our company decided to exhibit at page2025, but we were troubled about whether we could secure visitor reservations by sending "paper media" materials to those with a keen eye for printed materials, or if we should solely rely on online advertising for customer acquisition. As a result of the implementation, we sent out 345 direct mails and detected 10 pulses. By making calls immediately after detecting the pulses, we were able to approach potential customers at a stage where their interest was high, resulting in 2 visitor applications. [Case Overview] ■ Challenge: We were troubled about whether we could secure visitor reservations by sending "paper media" materials or if we should rely solely on online advertising for customer acquisition. ■ Result: Out of 345 direct mails, we detected 10 pulses and received 2 visitor applications. *For more details, please refer to the related links or feel free to contact us.
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Since our establishment, we have consistently challenged ourselves in various businesses as a company dedicated to creating ventures related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently, we ventured into web-related businesses in line with the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we broadened our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for this purpose. As a company that creates businesses, we have maintained an unchanging policy for 30 years, and we have engaged in over 120 different ventures to date. We hope that those who wish to enhance communication between companies and between companies and individuals will consider reaching out to us for support.
![[Data] "Paper DM" × "Digital Utilization" Response Rate UP](https://image.www.ipros.com/public/product/image/2117504/IPROS14784013849018678656.png?w=280&h=280)
