[Free Checklist] 10 Common Traits of Companies Featured in TV and Newspapers

A former television news director has organized the conditions for a company that reporters want to cover into 10 items. You can self-assess your company's public relations capabilities in 5 minutes.

"Even though it's a good product, it doesn't get covered by the media." "There's no response even after sending out a press release." — Do you have such concerns? Reporters from television and newspapers make quick decisions on whether to cover a story within seconds from the large volume of press releases they receive daily. The difference between companies that get covered and those that don't is not just about the quality of the product. It's about whether you know "what reporters are looking for." This document summarizes ten common points of "companies that reporters want to meet" from the perspective of a former news director who produced economic news programs at a television station in Kyushu for eight years. By simply answering YES/NO, you can easily identify the strengths and weaknesses of your company's public relations and PR efforts. It also introduces the behind-the-scenes of television stations and the formats of press releases that are more likely to be accepted. It is recommended for representatives of small and medium-sized enterprises and manufacturers that do not have dedicated public relations personnel. Please feel free to download it first.

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