This article explains how to design an analytical experience that connects visualization to action!
More companies than ever are adopting dashboards. However, on the other hand, there is an increasing number of users who feel "dashboard fatigue." Visualizing metrics is not difficult. However, supporting decision-making is a different challenge. For example, a decrease in sales can be easily understood through a chart, but it is rare for a product manager to indicate "what to do next" in response to that result. This gap keeps many organizations in a state of "just checking the situation," which prevents actual actions from being taken. The concept of "decision-centered analytics" aims to solve these challenges. What we should strive for is not merely increasing visualizations. It is to create an environment where changes can be quickly detected, their background understood, and necessary actions can be executed swiftly. *For more details, please download the materials and check them.
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Yellowfin is a global software vendor of business intelligence and analytics that offers a world-class product suite enhanced by automation. Recognized as a continuous innovator, it received the highest rating in embedded BI in the BARC The BI Survey. Across 50 countries, over 2,900 organizations and more than 3 million end users use Yellowfin daily.



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