This is a column written by our representative, Kazuaki Sawada, detailing the insights he has accumulated in the field of business revitalization, management improvement, and bank relations.
We provide content that serves as decision-making material for managers, ranging from reading monthly trial balances, discussions with banks, organizational restructuring, to business succession.
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Please use this as hints for management decisions, such as building a management foundation, improving management qualities, cash flow management, bank relations, business succession, and restructuring after the appointment of the second or third generation. If you have any questions or inquiries when putting this into practice, please feel free to contact us.
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The president of a local construction company complains to me, "I've been beaten by low-cost builders lately." Many presidents think, "I guess we can't compete with the big companies," or "They must have lower costs because they buy in bulk," based on that kind of "feeling." Please take a little more time to study your competitors. You should realize that your company is not inferior; it's just that the advertising methods and strategies are different. If I may offer some constructive criticism, construction companies lack sufficient marketing research. They say, "This town is in a recession, and the number of new starts has decreased..." But when you investigate, you'll find that the number of new construction starts in this area has hardly changed over the past three years! In short, they have simply been eaten up by low-cost builders who are skilled in strategy. If you keep blaming the environment or others (other companies), you will never be able to change. Marketing can be rephrased as "the mechanism for selling." Creating a mechanism for selling requires essential market research in that area. You cannot win without knowing the region, understanding your rivals, and knowing yourself. Next time, I will share "the qualities of managers necessary for the revitalization of small and medium-sized enterprises."
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Our company is a group of professional consultants who value practical insights born from responding to corporate needs. With practical management know-how and a strong belief, we solve management challenges and achieve everything from startup support, reconstruction and revitalization support, growth expansion support, and business continuity support to building a solid management foundation.
