[Management Column Vol. 14] Recommendations for Conducting Needs Surveys Using the Internet
This is a column written by our representative, Kazuaki Sawada, detailing the insights he has accumulated in the field of business revitalization, management improvement, and bank relations.
We provide information that serves as decision-making material for managers, ranging from reading monthly trial balances, discussions with banks, organizational restructuring, to business succession.
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basic information
Please use this as hints for management decisions, such as building a management foundation, improving management quality, cash flow management, bank relations, business succession, and restructuring after the appointment of the second or third generation. Also, feel free to contact us with any questions or inquiries when putting this into practice.
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Applications/Examples of results
If you are in the pre-startup phase, you probably don't have much money, so let's use a "free" personal blog service to set up a site. Then, using this site, try selling a "miniature version" of the products or services you plan to offer in the future. If you intend to sell a seminar for 30,000 yen in the future, sell a simplified CD seminar for 3,000 yen. If you plan to sell consulting for 3 million yen, sell email consulting for 30,000 yen. For those with little sales experience, start by selling a miniature version of that product or service online. If that miniature sells, it indicates a high market demand, and at the same time, you can acquire sales know-how using the internet. To put it bluntly, if you can't sell "miniature version" products online before starting your business, it will be difficult to sell higher-priced products after starting your business. Next time, I will share "Innovations in Startup and New Business Plans!"
Company information
Our company is a group of professional consultants who value practical insights born from responding to corporate needs. With practical management know-how and a strong belief, we solve management challenges and achieve everything from startup support, reconstruction and revitalization support, growth expansion support, and business continuity support to building a solid management foundation.
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