This is a column written by our representative, Kazuaki Sawada, detailing the insights he has accumulated in the field of business revitalization, management improvement, and bank relations.
We provide content that serves as decision-making material for managers, ranging from reading monthly trial balances, dialogue with banks, organizational restructuring, to business succession.
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basic information
Please use this as hints for management decisions, such as building a management foundation, improving management quality, cash flow management, bank relations, business succession, and restructuring after the appointment of the second or third generation. Additionally, feel free to contact us with any questions or inquiries when putting this into practice.
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Simply put, you should stop businesses that are not profitable and focus on those that are. If you can execute this properly, your performance will recover significantly. If you have products with high profit margins that sell well, you should expand them. If there are products with low profit margins and poor sales, you should remove them from your lineup. This is the basic principle. On the other hand, if you focus on products that are not selling and try to invest management resources to sell them, you cannot help but question the cost-effectiveness compared to the products that are selling well. If a product has a low market share, meaning its sales are poor, you might think it should be discontinued, but you could also consider that there is room for growth. It cannot be said outright which perspective is wrong; it depends on the basis for judgment. The key point is whether there is "competitiveness." Generally, poor sales and low profit margins are a result of having to respond to price competition, reflecting a lack of competitiveness. However, if a product has a significantly low market share compared to its inherent competitiveness, it indicates a large potential for growth. The basis for judging whether it will grow lies in the comparison between market share and competitiveness. Next time, the topic will be "Your company's blueprint is one of a kind."
Company information
Our company is a group of professional consultants who value practical insights born from responding to corporate needs. With practical management know-how and a strong belief, we solve management challenges and achieve everything from startup support, reconstruction and revitalization support, growth expansion support, and business continuity support to building a solid management foundation.
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