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  6. Photocatalytic interior coating agent | Antibacterial, deodorizing, and antiviral measures

Photocatalytic interior coating agent | Antibacterial, deodorizing, and antiviral measures

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Wash with light, invisible cleanliness. "miracle zone" Powered by Miracle Titanium Photocatalyst.

last updated:Jun 12, 2026

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Achieving a comfortable in-car environment with visible light-responsive photocatalysts and the power of silver and copper.

This is a photocatalytic coating agent developed for the purpose of odor control and maintaining hygiene in vehicle interiors. The interior of a vehicle is often used as a "third living space" after homes and offices, but it is also an environment where issues related to odors and hygiene can easily arise due to people coming and going, eating and drinking, and pets accompanying passengers. By providing antibacterial, antiviral, and deodorizing functions, it supports the creation of a comfortable and hygienic vehicle interior environment. As an indoor product, Miracle Titanium Photocatalyst Connect has obtained certification from the Photocatalyst Industry Association (PIAJ) for visible light-responsive photocatalytic antibacterial products, as well as SIAA antibacterial and antiviral certification. It is compatible with a wide range of vehicles, including new car dealerships, used car dealerships, rental cars, company cars, and shuttle vehicles, and is utilized for improving comfort and hygiene in vehicle interiors. This photocatalytic coating agent for vehicle interiors was developed by Ecoat, which has been working on the commercialization of photocatalytic technology since 1997.

    Photocatalysts and various wall materials (exterior and interior walls, etc.)paintSafety and consumables
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Photocatalytic interior coating agent | Antibacterial, deodorizing, and antiviral measures

スクリーンショット 2026-06-11 171745.jpg
スクリーンショット 2026-06-11 171745.jpg
  • Related Link - https://www.miracletitan.jp/miracle-zone/

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【Main Features】 - Antibacterial - Antiviral - Deodorization - Visible light-responsive photocatalyst - Silver and copper composite technology - Air environment improvement 【Certifications and Evaluations】 - PIAJ Visible Light Antibacterial - SIAA Antibacterial - SIAA Antiviral *Varies by product grade. 【Applications】 - Automotive interiors - New car dealerships - Used car dealerships - Rental cars - Company vehicles - Shuttle buses - Taxis - Welfare vehicles 【Features】 - Exhibits photocatalytic effects under visible light environments such as car interior lighting - Confirms antibacterial and antiviral effects even in environments without light due to hybrid design of silver and copper - Minimal impact on odors and aesthetics after application - High safety for applicators with water-based coating agents For such challenges… - Want to secure profits without discounts - Want to increase proposal menu at the time of delivery - Want to enhance the product value of used cars - Want to reduce complaints related to odors - Want to create services that differentiate from other stores Implementation Effects - Monetization as an ancillary service at the time of delivery - Increased product value of used cars - Reduction in complaints related to interior odors - Creation of reapplication demand through repeat customers - Differentiation from competing stores

Price range

P1

Delivery Time

P3

Applications/Examples of results

- Air car wash - Gas station - Company car - Rental car 【For these concerns】 - I want high-margin products that can be proposed at the time of delivery - I want to enhance the added value of used cars - I want to reduce odor complaints - I want to differentiate from competing stores - I want to create opportunities for repeat visits

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Miracle Titanium Photocatalyst Series Connect has several types of indoor series.

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Gross profit of over 50% is possible! 【In-car】 Antibacterial and deodorizing coating technology.

Gross profit of over 50% is possible! 【In-car】 Antibacterial and deodorizing coating technology.

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A jointly developed product with Professor Ichinose from Saga University has been adopted by approximately 3,000 locations of "Air Car Wash" across the country.

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Invisible cleanliness makes driving more comfortable. A new coating agent, born from the photocatalytic technology that Ecoat has cultivated over many years and collaborative research with Professor Ichinose from Saga University, has been adopted for the car air conditioning cleaning business "Air Car Wash." This product, which is being gradually introduced at approximately 3,000 locations nationwide, helps maintain cleanliness on the surfaces inside the vehicle using the power of photocatalysis and metal ions, supporting the creation of a comfortable space.

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Ecoat Co., Ltd. is a member of the Ohno Oil Store Group located in Hiroshima Prefecture, engaged in the development, manufacturing, and sales of titanium dioxide photocatalytic coatings. We provide coatings with high photocatalytic activity by utilizing the peroxo-titanium technology invented by our technical advisor, Professor Ichinose, a specially appointed professor at Saga University. We aim to contribute to environmental protection and the realization of a sustainable society by supporting product development utilizing photocatalytic technology and expanding our own brand "Miracle Titanium Photocatalyst" for coating buildings. 【Product Features】 - Neutral to weakly alkaline water-based thin film coating - High adhesion at elevated temperatures - High transparency - High activity - High weather resistance - Binder-free (peroxo-titanium self-bonds to the substrate, eliminating the need for mixing with other binder components) - Versatile applications (compatible with a wide range of substrates including building materials, glass, textiles, metals, furniture, and home appliances) 【Sales Points】 - Custom product design available to meet customer needs - Trusted quality: certified by SIAA and PIAJ, operating solely in the photocatalytic business since before the establishment of the Photocatalyst Industry Association - Diverse proposals available: a wide variety of options including visible light-responsive titanium dioxide with silver or copper support, and paint types with viscosity.

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