It changes depending on 'who it is delivered to.' A case study on aligning the 'target setting' and structure of flyers with designers.
We would like to introduce a case where we were commissioned by KTS, a company engaged in water supply construction-related businesses, to create an A4 flyer for the announcement of mobile flushing temporary toilets. The front side merges "appeal to end users" and "introduction benefits." The back side emphasizes clarity to reduce the effort required for construction companies to explain "the features and mechanisms of mobile toilets" to their customers. Our company thoroughly pursues the purpose of creation by brainstorming concepts together and exchanging opinions. While carefully following this process, we organize what we truly want to convey. [Case Overview] ■ Development of an original catchphrase ■ Flyer structure based on a deep understanding of the client's business aspirations and sales strategies ■ Clear appeal points tailored to the target audience on both the front and back of the flyer ■ Only one revision from the first draft, allowing for a smooth progression to delivery *For detailed information about the case, please refer to the related links. For more information, feel free to download the PDF or contact us.
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*The details of the case can be viewed via the related link. For more information, please download the PDF or feel free to contact us.*
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*The detailed information about the case can be viewed through the related link. For more details, please download the PDF or feel free to contact us.*
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Our company is engaged in design production primarily focused on print media in Takasaki City, Gunma Prefecture. By incorporating a marketing perspective, we work together to shape and convey the appeal and aspirations of businesses to their customers. What is it that we truly want to communicate through these advertising tools? What kind of future are we envisioning beyond the act of "communicating"? We hope to provide everyone with an opportunity to think deeply about these questions during the process of shaping our ideas. First, please download and take a look at our "Portfolio." We also welcome inquiries, so feel free to contact us.
