[Yellowfin Case Study] NTT Docomo, Inc.

Analyzing user characteristics with Yellowfin! Introducing a case where the active rate was significantly improved.

This is a case where NTT Docomo, Inc. implemented "Yellowfin" in their Smart Life business, achieving an increase in the active rate of digital content. The company was using the statistical analysis software "R" to analyze web access logs for their digital content services, such as "Sugodoku Content" and "d Anime Store," but faced a shortage of machine power due to a rapid increase in data volume. After implementation, they utilized dashboards to daily check the effectiveness of campaigns and the reputation of content, leading to service improvements. The number of users canceling their subscriptions decreased, and the active rate significantly increased. [Case Overview] - Implementing Company: NTT Docomo, Inc. - Challenges: Insufficient machine power due to a rapid increase in data volume, time-consuming data organization issues. - Deciding Factors for Implementation: Low entry barrier for intuitive use, support for connection to Amazon Redshift. - Effects: Significant increase in user active rates. *For more details, please download the PDF or feel free to contact us.*

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