Tropicana's renewal commemorating 4 years! Development case of a mini-game × SNS collaboration campaign.
We would like to introduce a case where our company was responsible for planning, designing, and developing the "Tropicana Harvest Festival" campaign conducted by Kirin Beverage Corporation. Our company supported the campaign from the planning stage through to development and implementation, including the planning, design, and development of a campaign-exclusive game, as well as the creation of the campaign website and preparation of social media initiatives. In the second phase, we launched the "Tropicana Harvest Game," where participants catch Tropicana within a time limit and can enter a lottery by sharing their results on X. [Case Overview] ■ Phase 1: Application via reposting on X (200 winners selected by lottery) ■ Phase 2: Mini-game x Social Media Linked Campaign (200 winners selected by lottery) ■ Our Role: - Planning, design, and development of the campaign-exclusive game, creation of the campaign website, and preparation of social media initiatives. *For more details, please download the PDF or feel free to contact us.
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【Other Case Summary】 ■ About the "Tropicana Harvest Game" - A game that competes on how many Tropicanas can be caught within a time limit. - The time limit is 60 seconds, and the falling speed increases in the last 20 seconds. - If leaves fall into the basket, it results in -5 Tropicana (the harvest count decreases by 5). *For more details, please download the PDF or feel free to contact us.
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For more details, please download the PDF or feel free to contact us.
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Our company is dedicated to enriching corporate communication on social media by providing services that extend the functionalities of social media and utilizing data for marketing support. Under the philosophy that "digital marketing capabilities that are recognized worldwide will revive Japan," we leverage our main social media platform, "OWNLY," along with social media dissemination tools such as Twitter, LINE, Instagram. We offer packaged marketing strategies aimed at expanding corporate recognition and promoting sales, providing value to companies and the market. Please feel free to contact us if you have any inquiries.
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