"Virtual Lip Tester" in-store promotional campaign using facial recognition AR.

A face recognition AR that allows you to hygienically try lip colors! A proposal that combines digital experiences with in-store promotions.

Introducing the "Virtual Lip Tester," a promotional display that combines an AR tester that can be tried on a smartphone. In the cosmetics category, the installation of testers is an effective promotional method; however, due to hygiene concerns, lip colors cannot be applied directly to the lips for testing, leading to anxiety about purchasing without knowing if the color will suit them. With a QR code provided on the display, customers can try lip colors on their smartphone screens. We can handle everything from creating AR content and simple landing pages to processing and mass-producing the display. [Case Overview] ■ Challenge: Lip colors cannot be tested on one's own lips due to hygiene concerns. ■ Proposal: "Virtual Lip Tester" utilizing facial recognition AR. ■ Technology Used: "Spark AR" content that can be used on Instagram. ■ Results: Led to new trial opportunities and additional promotional effects. *For more details, please download the PDF or feel free to contact us.

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