[Case Study] KDDI Corporation

Solving the issue of lacking a PDCA system for WEB improvement! A case study contributing to the DX promotion of "au denki."

We would like to introduce a case where we supported KDDI Corporation's "au Denki" service in utilizing data and promoting growth activities through the presence of our data analyst. During the COVID-19 pandemic, when it became difficult for customers to visit stores, the application process via the web became crucial. However, there was a challenge in that user behavior data could not be collected on GA. By establishing a data acquisition environment through cross-domain settings and implementing Google Data Portal, we reduced annual working hours by 260 hours. This project received internal recognition for contributing to operational efficiency. 【Case Overview】 ■ Implementing Company: KDDI Corporation ■ Challenge: An environment where user behavior data could not be collected ■ Support Provided: Cross-domain settings, LP improvements, Google Data Portal construction, GA lectures ■ Results: Reduction of annual working hours by 260 hours, increased awareness of data across the entire department *For more details, please refer to the related links or feel free to contact us.

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