Solving the issue of lacking a PDCA system for WEB improvement! A case study contributing to the DX promotion of "au denki."
We would like to introduce a case where we supported KDDI Corporation's "au Denki" service in utilizing data and promoting growth activities through the presence of our data analyst. During the COVID-19 pandemic, when it became difficult for customers to visit stores, the application process via the web became crucial. However, there was a challenge in that user behavior data could not be collected on GA. By establishing a data acquisition environment through cross-domain settings and implementing Google Data Portal, we reduced annual working hours by 260 hours. This project received internal recognition for contributing to operational efficiency. 【Case Overview】 ■ Implementing Company: KDDI Corporation ■ Challenge: An environment where user behavior data could not be collected ■ Support Provided: Cross-domain settings, LP improvements, Google Data Portal construction, GA lectures ■ Results: Reduction of annual working hours by 260 hours, increased awareness of data across the entire department *For more details, please refer to the related links or feel free to contact us.
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Members Data Adventure Company is a company that provides on-site professional services in the data domain. As an on-site data engineering partner, we create organizations that operate with data. We offer services such as formulating data utilization strategies, building and operating data utilization infrastructure, and improving data utilization levels. We handle everything from strategy formulation and policy development to collaboration, accumulation, processing, visualization, analysis, and utilization.
