Increase Response Rate with Paper DM × Digital Utilization for EC

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last updated：Feb 10, 2026

Strengthen EC retargeting by linking paper DM and digital.

In the e-commerce industry's retargeting strategy, an effective approach to customers is crucial. In particular, re-engaging customers who have abandoned their carts or viewed specific products is essential for increasing sales. However, digital advertising alone may have limitations in reaching customers with information. Therefore, utilizing paper direct mail (DM) is effective. Paper DM is memorable for customers and has a high open rate. This document proposes a method to maximize the effectiveness of retargeting by combining paper DM with digital initiatives. 【Utilization Scenarios】 - Follow-up with customers who abandoned their carts - Recommendations for customers who viewed specific products - Re-engagement with dormant customers 【Effects of Implementation】 - Stimulating customers' purchasing intent - Increasing sales - Strengthening customer engagement

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【Features】 - Integration of paper DM and digital measures - Targeting design to increase response rates - Fusion of the strengths of paper and digital analysis 【Our Strengths】 We have built a network of over 50 partner factories to meet a wide range of needs in printing and operations. We offer a broad range of proposals focused on optimizing projects.