Promoting relocation through paper DM and VR tours for local governments

Linking paper DM and VR viewings to enhance property understanding for prospective movers.

In activities promoting migration within local governments, it is important to effectively convey the appeal of the region to potential migrants and increase their interest in properties. However, communicating detailed information about properties to those living far away is not easy. By utilizing paper direct mail (DM) and enhancing guidance to virtual reality (VR) viewings, it is possible to encourage a deeper understanding of properties regardless of location and increase the desire to migrate. This document proposes effective methods for guiding potential migrants to VR viewings by combining paper DM and digital approaches. 【Usage Scenarios】 - Local governments conducting migration promotion activities - Governments wanting to effectively convey property information to potential migrants - Companies looking for effective ways to utilize paper DM 【Benefits of Implementation】 - Increased guidance rate to VR viewings - Enhanced understanding of properties by potential migrants - Increase in individuals considering migration - Maximization of promotional effects through the synergy of paper DM and digital methods

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