Increase Response Rates with Paper DM × Digital Utilization for EC

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last updated：Feb 10, 2026

Fusing paper DM and digital! We solve promotional challenges in e-commerce.

In the e-commerce industry, personalized promotions tailored to each individual customer are in demand. It is important to enhance customer engagement and drive sales by providing information based on customers' interests and purchase history. However, relying solely on digital measures may lead to customers being overwhelmed by information overload. This document introduces methods to achieve a deep impression on customers and effective information delivery by combining paper direct mail (DM) with digital measures. 【Usage Scenarios】 * Sending personalized DM based on customers' purchase history * Approaching dormant customers * Announcing new products and campaigns 【Effects of Implementation】 * Improved response rates * Strengthened customer engagement * Increased sales

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**Features** * Hybrid design of paper DM and digital measures * Targeting design to increase response rates * Promotional strategy that combines the strengths of paper with digital analysis **Our Strengths** We have built a network of over 50 partner factories to meet a wide range of needs in printing and operations. We offer a broad range of proposals focused on optimizing projects.