[Information] Designing DM from the Recipient's Perspective

How to maximize responses with the deep appeal of paper combined with digital pathways!

This document explains the design of direct mail (DM) from the recipient's perspective. Many DMs tend to focus on "our company's features and service descriptions," but what the recipient wants to know is how their own issues will be improved (value). You will gain practical know-how on structuring DMs from the recipient's perspective, designing benefit-centered text, and leveraging the strengths of print media that appeal to the senses. We encourage you to read it. [Contents (partial)] ■ Principles for leading DM to success ■ Designing DMs from the recipient's perspective & creating pathways to increase response rates ■ Reasons why print DMs are chosen & hybrid design of print and digital ■ How to create DM text that generates responses (value-centered) ■ Promotional strategies that merge the strengths of print with digital analysis ■ Targeting accuracy determines 80% of response rates *For more details, please download the PDF or feel free to contact us.

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