Building Brand Image Based on Color Psychology for Financial Institutions

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last updated：Feb 06, 2026

DICカラーデザイン

Support brand strategies utilizing color psychology through color organization.

In the financial industry, it is important to visually convey a company's stability and reliability in order to gain the trust of customers. Brand image expresses the company's values and contributes to customer reassurance. Color is a very important element in forming that brand image. Our color strategy understands the psychological effects of colors and provides optimal color planning tailored to the characteristics of financial institutions. 【Usage Scenarios】 * Selection of corporate CI colors * Design of websites and brochures * Store design * Advertising campaigns 【Effects of Implementation】 * Increased trust from customers * Strengthened brand image * Differentiation from competitors * Enhanced customer loyalty

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**Features** * Proposals based on a wide range of knowledge, from basic color theory to color psychology * Color planning tailored to the characteristics of the financial industry * Support from multiple perspectives, including CI colors, product design, and advertising development * Consistent service provision from design production to promotion * Achievements in various industries since the company's establishment in 2000 **Our Strengths** We are the production section of DIC Corporation, the top share in printing inks. Since our establishment in 2000, our strength lies in our specialized knowledge of color and our comprehensive service provision system that spans from marketing to design and promotion. We support the construction of brand images for financial institutions through the power of color.