Do not rely on emotions. AI proves what is "communicated."
D-Planner is a cloud service that uses a virtual brain called NeuroAI, developed by NTT Data Corporation, to predict perceptions and impressions of creative content (such as videos, photos, and audio) and evaluate them quantitatively. The types of creative content that D-Planner can analyze are diverse. Online, it can include TV commercials, corporate/recruitment websites, short videos on platforms like YouTube and TikTok, educational content videos, social media/web advertisements, and proposal/presentation materials. Offline, it can encompass product packaging, newspaper advertisements/flyers, product shelves/shelf layouts, out-of-home (OOH) advertising, stores/in-store displays/POP/signage, and vending machines. By simply uploading these creative data to the cloud, NeuroAI, the virtual brain, provides multifaceted and quantitative analysis results in a short time. Using a large amount of content and brain activity data as training data, it predicts brain activity during content viewing, allowing for an objective evaluation from a customer perspective, free from bias and favoritism. *“D-PlannerⓇ” is a registered trademark of NTT Data Corporation in Japan.
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basic information
Equipped with 9 types of predictive functions based on the consumer purchasing behavior model! 1) Attention Prediction: Is attention focused on the appeal points? 2) GAP Prediction: Is the intention being communicated correctly? 3) Favorability Prediction: How favorable is the perception? 4) Advertising Effect Prediction: Behavioral metrics such as click-through rates 5) Memory Retention Prediction: Will it be remembered after one month? 6) Behavioral Intention Prediction (Purchase/Trial): Impact on purchase/trial intentions 7) Preference Evaluation: Trends in likes and dislikes 8) Impression Prediction: Consistency with brand image 9) Preference and Taste Analysis: Preference trends of the target demographic The analysis results quantitatively present the 9 predictive outcomes, allowing for verification within the AIDMA (consumer purchasing behavior model) framework.
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Applications/Examples of results
You can significantly reduce the time and cost of eye tracking (gaze tracking) research for advertising design. 【Eye Tracking】 Commissioning a research company Time: About 4 hours Cost: About 2 million yen 【D-Planner】 Just upload an image! Time: About 40 seconds Cost: About 400,000 yen
Company information
As a video production company for 50 years, we engage in a wide range of content creation, including VR, AR, MR, 3DCG, and web simulations, based on our video business. In a world where digital transformation is being promoted, we are working on diverse technological innovations that can keep up with IT trends. Utilizing our high level of technical expertise, we will realize business solutions that are unlike any other. Please feel free to contact us if you have any requests.
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