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  6. 【Fragrance Trivia 1⃣】The reason why scent is directly linked to "memory" (Proust effect)

【Fragrance Trivia 1⃣】The reason why scent is directly linked to "memory" (Proust effect)

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Fragrance Diffuser 【FlowdearK】【ScentAir Direct】

last updated:Jan 23, 2026

NSET
NSET
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When people smell a fragrance, it has a mechanism that evokes memories more strongly than sight or hearing.

【Characteristics of Fragrance】 - Fragrance directly stimulates the brain - The sense of smell has the shortest route to memory - Fragrance strongly connects with memory - Mechanism of the Proust effect - Fragrance leaves a lasting impression Fragrance is a special stimulus that directly reaches the parts of the brain responsible for "emotion" and "memory." The sense of smell sends signals to the limbic system—especially the hippocampus and amygdala—along the shortest path, instantly recalling past scenes and emotions. This is referred to as the "Proust effect," and it is this mechanism that vividly brings to mind nostalgic memories or specific experiences associated with certain scents. By incorporating fragrance into a space, it is expected to deeply engrave the impression of a brand or location in the mind. *For more details, please refer to the materials available for download in PDF format. Presentations using demo units and distribution of fragrance samples are also available. If you are interested, please feel free to contact us through the "Contact Us" section.

    Other store equipment and suppliesAir conditioning equipmentSpatial Design
FRAGRANCE

【Fragrance Trivia 1⃣】The reason why scent is directly linked to "memory" (Proust effect)

FRAGRANCE MACHINE FLOWDEAR k1.png
FRAGRANCE MACHINE FLOWDEAR k1.png プルースト効果仕組み資料.jpg マシーンコレクション.jpg お問い合わせフォーム.jpg
  • We also conduct presentations using demo units and distribute fragrance samples. If you are interested, please feel free to contact us through the "Contact Us" section.
  • Special site - Product/service details - https://pr.www.ipros.com/nset/product/

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【FlowdearK Specifications】 Aroma System: Nano-particle fragrance Aroma Volume (Area): 300 m³ (100 m²) Power Supply/Power Consumption: AC100V 50/60Hz 8.8W Body Size: W200×D98×H212 (mm) Body Weight: 1.6 Kg Body Color: Silver 【ScentAir Direct Specifications】 Aroma System: Nano-particle fragrance Aroma Volume (Area): 2550 m³ (850 m²) Power Supply/Power Consumption: AC100V 50/60Hz 15W Body Size: 145φ×H235 (mm) Body Weight: 3.0 Kg Body Color: White/Black *For details, please refer to the PDF document. Feel free to contact us with any inquiries.

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Applications/Examples of results

【Uses】 ■Hotels - Branding, relaxation effects, improvement of customer satisfaction, odor control ■Hospitals and clinics - Anxiety reduction effects, complaint mitigation, creation of a sense of security, odor control ■Banks and various financial institutions - Improvement of customer satisfaction, complaint mitigation, increase in contracts ■Nursing homes and care welfare facilities - Odor control, relaxation effects, improvement of customer satisfaction, improvement of employee satisfaction *For more details, please refer to the PDF document or feel free to contact us.

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Our company supports environmental measures by planning, designing, manufacturing, and maintaining the necessary environmental equipment in the required locations. We also support the labor-saving and creation of comfortable spaces in amusement facilities. We take full responsibility for delivering the products our customers need, from planning and designing individual parts to production and maintenance services. Please feel free to contact us if you have any requests.

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