Release of Results from the Independent Survey on "Considering the Future of Japan (Ongoing Survey)"
Topics for 2025 include the benefits of generative AI, retirement assistance services, and awareness of hoarding and reselling!
Since 2018, when the concept of SDGs began to spread, our company has planned surveys to consider the future of Japan, conducting these surveys every June and publishing an excerpt of the report in 2025. The results show a trend of declining awareness regarding environmental consciousness and plastic reduction, indicating changes in awareness over the years. Additionally, topics for 2025 include the benefits of generative AI, resignation assistance services, and awareness regarding stockpiling and reselling. 【TOPIC】 ■ The decline in awareness related to the environment, such as "plastic reduction," continues and may persist in the future. ■ In the lifestyle awareness cluster, a conservative group that is positive and socially conscious has become the largest cluster, showing different trends than before. ■ The usage rate of generative AI is increasing and becoming more widespread, with an increase in "consultation" as a positive aspect of generative AI. ■ There are notable positive opinions regarding resignation assistance services, with users at 1.3%. ■ The intention to "regulate stockpiling and reselling" slightly exceeds half at 50.7%. *For more details, please download the PDF or feel free to contact us.
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Our company has supported the marketing of some of Japan's leading companies and has assisted in numerous product developments and consumer understanding. Based on our years of experience and knowledge, we incorporate technology and information, and we are committed to the unique development of research methods and analytical techniques. We will continue to be a group of professionals who do not compromise while being close to our clients. Please feel free to contact us if you have any requests.
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