[Problem-Solving Strategy] Methods for Creating Target Lists Based on Purpose

basic information

By focusing on high-accuracy companies that match the objectives, the rate of converting discussions into deals and the closing rate will dramatically improve. The time and effort required for list creation will be reduced, allowing sales representatives to spend more time on core activities with customers. **Lead qualification (accuracy assessment)** will become clearer, eliminating approaches to low-probability prospects and significantly reducing unnecessary visits. Since the criteria for list creation will be standardized based on data, collaboration between marketing and sales will become smoother. By implementing a system that keeps the list always up to date, we can prevent opportunity losses due to outdated information. The know-how for list creation will accumulate within the organization, enhancing the speed of market development for new business launches. 【Strengths and Features】 ■ Definition of requirements for purpose-specific target lists and ICP analysis ■ Automation of the list creation process using digital tools ■ Implementation and guidance of scoring functions that visualize accuracy

Price information

Is your company's target list unclear about "who to sell to"? 'PROBiZZ' is currently distributing a free document that explains solutions to the challenges of creating a target list, categorized by purpose. It reveals methods for creating lists based on specific objectives, such as new customer acquisition and deepening existing relationships, as well as tips for efficiently identifying high-potential companies. With this document, let's transform your company's sales activities into a scientific approach based on a **"high-accuracy list."** Download the document and achieve list creation that directly leads to sales results.

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Applications/Examples of results

- A service company whose sales representatives repeatedly conducted "just visits," leading to inefficient activities, defined an "ideal customer profile" aimed at new customer development under the guidance of 'PROBiZZ' and implemented a strategy to list only the relevant companies, resulting in a 20% increase in the conversion rate to business negotiations and a significant reduction in costs such as travel time, optimizing sales activities. - A manufacturing company that was struggling with cross-selling and upselling to existing customers executed a strategy, with the support of 'PROBiZZ', to create a list based on "purchase history and web behavior" aimed at deepening relationships with existing customers by scoring the list, which enabled more accurate proposals and resulted in a 15% increase in order value from existing customers, enhancing customer satisfaction. - An IT company that relied on individual research by each representative for list creation, resulting in quality inconsistencies, implemented a strategy under the guidance of 'PROBiZZ' to integrate external data with SFA and automate and standardize list generation, reducing list creation time by 80 hours per month and improving productivity by allowing sales representatives to focus on core tasks.