Explaining the system that leads inside sales to success through the correct definitions and operations of SDR and SQL.
**Benefits** - Unify the understanding between organizations with clear definitions of SDR and SQL. - Streamline sales activities through appropriate design. - Enable high reproducibility in deal-making based on data. The sales transformation that begins with 'PROBiZZ' starts by clearly defining the roles in inside sales. In particular, if the definitions of SDR (Sales Development Representative) and SQL (Sales Qualified Lead) remain ambiguous, it can disrupt the collaboration between marketing and sales, making it difficult to achieve results. 'PROBiZZ' supports the optimization of KPIs and the standardization of operations by documenting the roles and criteria for SDR and SQL, and structuring the process leading to deal-making. This allows for approaches and status management tailored to the quality of leads, significantly improving the reproducibility of sales results. Additionally, based on successful cases accumulated across various industries, we can provide proposals and operational support tailored to your business flow. The clear definitions and designs that start with 'PROBiZZ' will bring tangible results to your sales activities.
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If the definitions of SDR and SQL remain ambiguous, the division of roles between sales and marketing becomes unclear, leading to overlaps and omissions in responses. "PROBiZZ" visualizes the relationship between the two and verbalizes the criteria for judgment, achieving a unified understanding within the company. By constructing a business process based on this definition, lead responses up to the negotiation stage can be promoted efficiently and reliably. Additionally, since it includes KPI design and improvement proposals, operations can be based on numerical data rather than just on-site intuition. In an era where non-face-to-face sales activities are increasing, this system, which directly connects organizational collaboration and outcome creation, is highly effective. As a result, it enables the coexistence of reproducibility of results and the quality of sales activities. 【Strengths and Features】 ■Clarifies the definitions of SDR and SQL to eliminate individual reliance ■Promotes operational establishment through KPI design and improvement support ■Maximizes implementation effects through case-based support
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If you feel that your sales results are not improving as expected, it may be due to the ambiguous definitions of SDR and SQL being used in your operations. 'PROBiZZ' clarifies the role design and business processes of inside sales, standardizing who makes decisions, when, and how. First, download the case study collection and take a look at the initiatives of companies that are actually achieving results.
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Applications/Examples of results
- A manufacturing company with unclear SQL standards improved the collaboration accuracy between the sales and marketing departments by implementing "PROBiZZ," resulting in a 25% increase in deal conversion rates. - An IT company where the SDR team was not aware of KPIs improved their call efficiency by 1.5 times through the clarification of operational rules. - A service industry where lead handling was personalized reduced training costs by half and ensured reproducibility of results by introducing definitions and operational templates.
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Company information
Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.