Maximize the advertising effect that encourages repeat visits and lead 'PROBiZZ' to high-probability business negotiations.
Retargeting ads are a powerful method for re-engaging users who have visited technology portals like iPROS. However, if the path to conversion after clicking the ad remains unclear, it can lead to missed opportunities. 'PROBiZZ' visualizes the actions taken after this re-engagement and implements an approach to identify hot leads. Based on past browsing history and ad interaction data, it develops personalized responses tailored to areas of interest. It assesses the temperature of leads coming from ads and allows inside sales to conduct inquiries at the optimal timing. By bridging the gap between marketing and sales, it eliminates information silos and connects to high-probability business negotiations. As a result, it visualizes the return on advertising investment and creates valuable business opportunities that can inform future strategy planning.
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basic information
"PROBiZZ" captures the behavior logs of prospective customers who revisit through retargeting ads in real time. Users who are re-engaged through ads often have progressed in their information gathering, making them high-quality targets. Inside sales promptly follow up without missing the timing to spark their interest. By designing conversations based on the source of traffic, content viewed, and visit frequency, the quality of inquiries significantly improves. Additionally, the visualization of advertising effectiveness enables rapid operation support for the PDCA cycle. Even in cases where information sharing with the sales department is challenging, "PROBiZZ" maintains the connection. Key Points: - Real-time analysis of ad contact movements - Timely creation of touchpoints based on interest levels - Collaboration with the sales department to maximize advertising effectiveness
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Applications/Examples of results
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Company information
Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.
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