Convert case studies and product features into short videos, and implement optimal distribution of 'PROBiZZ' tailored to different target audiences.
Utilizing customized videos is an effective way to convey the appeal of complex products or services in a short amount of time. By condensing case studies and technical features into videos lasting around 30 to 90 seconds, we can lower the viewing barrier. At 'PROBiZZ', we establish a system to immediately connect with leads who have viewed the videos. Based on viewing logs, we conduct precise hearings using talk scripts tailored to their interests. Additionally, by linking with email distribution and social media posts, we can smoothly transition from awareness to the first business meeting. When using videos as part of marketing initiatives, we can expect to accelerate the conversion into actual business discussions through professional sales collaboration. The fusion of visual appeal and a human touch makes it possible to significantly increase response rates to our approaches.
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basic information
"PROBiZZ" has an inside sales system designed to respond to an approach based on viewing logs. By utilizing data such as the completion or interruption timing of customized videos, we determine the optimal timing for follow-ups. Sales conversations are structured around points emphasized in the video, which enhances the accuracy of the dialogue. Furthermore, by varying the types of videos based on usage and industry, we can strengthen the appeal for different target audiences. As for video distribution channels, we can support not only email distribution but also social media deployment on LinkedIn and X (formerly Twitter). The ability to acquire high-quality insights simultaneously with lead generation is a clear differentiating factor from other initiatives. As a result, this leads to an increase in the initial meeting rate with potential customers and accelerates the consideration phase. [Key Points] - Identify areas of interest based on viewing data and approach immediately - Promote product understanding and contribute to accelerating the consideration phase - Maximize response rates and dissemination power in conjunction with social media distribution
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Company information
Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.
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