PROBiZZ will convert participant follow-up after highly specialized seminars into business opportunities.
Seminars and webinars held on specialized themes are important touchpoints that can attract highly aware target audiences. However, to maintain participants' interest and connect them to business discussions, prompt and personalized follow-up is essential. 'PROBiZZ' provides inside sales support by conducting post-participation interviews and needs assessments for leads generated from co-hosted seminars. We facilitate conversations based on the content of the presentations to bridge participants' areas of interest to business opportunities. Particularly in product and technology explanation webinars or solution-based webinars, the accuracy of follow-up significantly influences outcomes. 'PROBiZZ' identifies the most engaged participants and extracts and organizes the targets that the sales department should approach. This enables consistent support from gaining recognition through co-hosted seminars to nurturing credible leads and converting them into business discussions.
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basic information
"PROBiZZ" collaborates with seminar/webinar co-hosting initiatives to effectively convert the acquired participant list into sales contacts. Based on participant attributes, survey responses, and Q&A content, we extract and classify those with high engagement levels. Additionally, we create talk scripts tailored to the presentation content, allowing for a consistent approach in conversations with participants. We utilize questions and interests collected in real-time to provide follow-ups that address individual concerns. By prioritizing follow-up targets before handing them over to the sales department, we prevent unnecessary contacts and missed opportunities. Furthermore, we conduct reminders and re-engagements for re-watchers and those who were absent on the day, maximizing the overall utilization of participants. This system resolves the issue of "insufficient follow-up after the seminar," enhancing the effectiveness of opportunity creation. [Key Points] - Script design based on the presentation theme is possible. - Dialogue utilizing survey and Q&A information. - Assessing participant engagement levels to connect with the sales department.
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Company information
Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.