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  6. The importance of strengthening contact methods in the utilization of marketing tools.

The importance of strengthening contact methods in the utilization of marketing tools.

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last updated:Jun 20, 2025

イリスホールディングス
イリスホールディングス
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Achieved approximately 4 times the reach rate and about 8 times the click rate compared to when using email!

In the utilization of MA tools, an important aspect, similar to measures for acquiring conversions, is the improvement of customer contact accuracy. In other words, this includes increasing the open rates of newsletters and the view rates of direct mail. While most companies consider email as the primary contact method, the open rate, according to a survey by Constant Contact Inc., was reported to be 17.16% as of September 2020. *For more details, please refer to the attached PDF document. Feel free to contact us for further information.*

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The importance of strengthening contact methods in the utilization of marketing tools.

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*You can view the detailed information in the attached PDF document. For more details, please feel free to contact us.*

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*You can view the detailed information in the attached PDF document. For more details, please feel free to contact us.*

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Marketing Success Casebook "The Wall of Digital Marketing"

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Residential Case Study: Marketing Results Booklet "The Wall of Digital Marketing"

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イリスホールディングス

イリスホールディングス

Information and Communications

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Since our establishment, we have consistently challenged ourselves in various businesses as a company dedicated to creating ventures related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently, we ventured into web-related businesses in line with the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we broadened our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for this purpose. As a company that creates businesses, we have maintained an unchanging policy for 30 years, and we have engaged in over 120 different ventures to date. We hope that those who wish to enhance communication between companies and between companies and individuals will consider reaching out to us for support.

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