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  5. Store display shelves
  6. Power Rail Series

Power Rail Series

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Power Rail Series | Smart wiring for shelving fixtures, integrated power unit compatible with AC100V.

last updated:May 14, 2025

セラタ 本社
セラタ 本社
  • Official site

Freedom of power. A new standard for display wiring where cords are invisible.

The Power Rail Series is an integrated wiring rail that allows for smart AC100V power supply to shelves and signs by incorporating it into store fixtures and shelving units. With features such as connectability, no exposed cords, and compatibility with magnetic mounting, it boasts excellent design in terms of construction, appearance, and safety, enabling a tidy arrangement of power wiring for LED lighting, promotional signs, and various display devices.

    Store display shelves
電源レールシリーズ(店舗ver.)?.jpg

Power Rail Series

電源レールシリーズ(店舗ver.)?.jpg
電源レールシリーズ(店舗ver.)?.jpg

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basic information

● AC100V Compatible Rail (Main Unit Type) ■ NXLCB: Wiring Type (Type B) / 500–2400mm ■ NXLCE: With Cable (Type E) / 500–2400mm ■ NXLCE-V: Feed Wiring Compatible (Type E-V) / 1000–1800mm ■ FV Type: Resin Cover Specification (Optional) * Main Unit Color: Standard White (Black, Brown, Gray available upon order) ☆ Direct connection possible for AC100V devices (LEDs, signs, lighting, etc.) ☆ Numerous options for taps, adapters, etc. ☆ High construction flexibility with magnetic sheet installation / intermediate saddle fixation ☆ "V Type" allows for multi-tier fixtures with shelf interconnection 【Optional Parts】 ■ Tap Code / Tap (2–3 outlets) ■ Grounded Conversion Plug (EG-TAP) ■ Grounding Adapter (SMYA105) ■ Intermediate Saddle / Magnetic Sheet

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Applications/Examples of results

Store fixtures (LED shelf lighting, POP signs, overhead signs, etc.) Wiring for display equipment in home appliance and miscellaneous goods sections Safe wiring design for exhibition fixtures and temporary booths Power distribution in factories and showrooms [Additional Information: DCR Series (DC24V Type)] We also handle the DCR series (DC24V power rail). If necessary, a smart wiring configuration can be achieved without adapters or branching cables. *This is only required when using DC24V equipment.*

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Store layout is determined by Serata - We will help you create your ideal store layout.

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【Company Features】 1. Cross-Industry Response of Store Fixtures × Residential Materials → Optimizing product composition according to usage, from store displays to residential interiors. → Creating a sense of unity throughout the space with the same materials and design philosophy. 2. Original Hardware Design Capability → A wide range of unique structural hardware such as hook lines, brackets, and spacers. → Balancing safety, workability, and aesthetics. Holding multiple patented products. 3. Proposal for Integration of LED and Hardware → Possibility of integrated proposals with power components such as illuminated shelves, LED signs, and fixtures with lighting. → Achieving time savings and reduced construction through compatibility design between LEDs and mounting components. 4. Small Lot and Flexible Response → Capable of handling short-term projects such as exhibitions, events, and model rooms. → Speedy response and a variety of options achieved through in-house processing capabilities. 【Main Product Categories】 LED Lighting: 100V / 24V / Under-shelf lights / Illuminated shelves / LED panels Signs: Colton plates / Tabletop signs Fixture Components: Hook lines / Shelf supports / Brackets / Safety measures Spacers: Pulp / Rail type 【Message】 "Proposing materials that 'showcase' spaces and 'support' them safely, from a manufacturing perspective."

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Company information

セラタ

セラタ 本社

Building materials, supplies and fixtures manufacturers

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Phone number/address

At Serata Co., Ltd., we manufacture and sell original store display materials such as "power rails" and "LED shelf lighting." We provide store display materials that meet the needs of your sales floor, so please feel free to contact us.

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