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  6. SalesMasicDM Success Stories for Residential and Real Estate

SalesMasicDM Success Stories for Residential and Real Estate

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last updated:Jan 15, 2026

イリスホールディングス
イリスホールディングス
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Deliver property information through paper DM to acquire potential customers.

In the housing and real estate industry, it is important to help customers find information that meets their needs among many housing brands and property listings. While online advertising is effective, printed direct mail has the advantage of being more noticeable to customers and easier to convey detailed information. However, attracting customers through printed materials can sometimes pose challenges in terms of cost-effectiveness. SalesMasicDM has successfully sent paper direct mail to discerning recipients, resulting in successful customer acquisition. Out of 345 direct mails sent, there were 10 pulse detections and 2 visit applications. SalesMasicDM maximizes the effectiveness of paper direct mail and supports the acquisition of potential customers. 【Usage Scenarios】 * Introduction of housing brands * Information on events and open houses * Introduction of new properties * Introduction of renovated properties * Introduction of properties in specific areas 【Benefits of Implementation】 * Maximization of customer acquisition effectiveness through printed materials * Efficient approach to potential customers * Increase in visit reservations * Cost-effective customer acquisition

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SalesMasicDM Success Stories for Residential and Real Estate

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  • Related Link - https://effect.interlogic.jp/case-study/%e3%80%90%…

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**Features** * Successful customer acquisition through direct mail targeting business owners in the printing industry * Rapid approach to potential customers using pulse detection * Acquired 2 applications for attendance **Our Strengths** Since our establishment, we have consistently created businesses related to communication. 30 years ago, we launched the first digital printing business in Japan, and subsequently ventured into web-related businesses during the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, in line with the rapid evolution of digital transformation (DX), we expanded our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for that purpose.

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Marketing Success Casebook "The Wall of Digital Marketing"

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Residential Case Study: Marketing Results Booklet "The Wall of Digital Marketing"

Residential Case Study: Marketing Results Booklet "The Wall of Digital Marketing"

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イリスホールディングス

イリスホールディングス

Information and Communications

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Since our establishment, we have consistently challenged ourselves in various businesses as a company dedicated to creating ventures related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently, we ventured into web-related businesses in line with the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we broadened our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for this purpose. As a company that creates businesses, we have maintained an unchanging policy for 30 years, and we have engaged in over 120 different ventures to date. We hope that those who wish to enhance communication between companies and between companies and individuals will consider reaching out to us for support.

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