Shopping center: A commercial facility where three generations of families can enjoy themselves.
Decrease in 'breastfeeding hidden in food courts' and increase in 'use by fathers and grandfathers' cases.
We would like to introduce the case study of "mamaro" implemented at Mitsui Shopping Park Lalaport Yokohama in Kanagawa Prefecture. In this facility, baby nursing rooms are set up on the 1st to 3rd floors, but on weekends when many visitors come, there are instances of mothers discreetly breastfeeding in the food court, highlighting the urgent need for measures to address this issue. The existing nursing rooms tend to fill up more quickly, and as a countermeasure to frequent congestion, they have been installed in spaces where waiting is possible while utilizing cafes and eat-in areas. [Challenges] ■ Congestion in existing baby nursing rooms ■ Instances of mothers discreetly breastfeeding in the food court ■ Use of existing baby nursing rooms being limited to women *For more details, please download the PDF or feel free to contact us.
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**Effects** - Alleviation of congestion in existing baby rest areas - Increase in repeat visitors due to high satisfaction - Decrease in "hidden breastfeeding in the food court" and increase in usage by fathers and grandfathers - Potential for use as a promotional and customer attraction device in combination with various measures *For more details, please download the PDF or feel free to contact us.*
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For more details, please download the PDF or feel free to contact us.
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Company information
We are a company that offers products, including the "mamaro series," which contribute not only to facilities but also to outdoor spaces and the renewal of existing nursing rooms. We provide private baby care rooms "mamaro" that are pleasing for both users and facilities, a 3-way sofa "mamaro sofa" for nursing, diaper changing, and weight measurement, and an outdoor baby care room "mamaro solana" equipped with air conditioning. Additionally, we offer an app called "mamaro GO" that allows users to search for the locations of nursing rooms, diaper changing stations, and mamaro facilities on a map. Please feel free to contact us if you have any requests.
