Improving operational efficiency and customer satisfaction through the analysis of usage data from large stores!
We would like to introduce a case study in which a large electronics retail store implemented an initiative to digitize customer flow within the store and the circulation situation across different floors, supporting the efficiency of store operations and improving customer satisfaction. In this store, there were numerous inflows from the multi-story parking lot in addition to the external entrances, making it difficult to centrally grasp customer trends. There were challenges such as certain areas becoming crowded and the need for strategies to enhance circulation. By utilizing IoT sensors and a Windows-compatible on-premises data collection application, we supported the optimization of store operations by visualizing the flow and circulation of visitors. By applying these insights, it becomes possible to expand to shopping malls and other commercial facilities, potentially contributing to operational efficiency and improved customer satisfaction. [Challenges] - Diverse entrances - Variety of circulation methods - Occurrence of congestion *For more details, please download the PDF or feel free to contact us.
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Expected Outcomes ■ Understanding customer flow ■ Streamlining store operations ■ Improving customer satisfaction *For more details, please download the PDF or feel free to contact us.
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For more details, please download the PDF or feel free to contact us.
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Company information
Our company is engaged in the electronic components business, equipment-related business, system business, and FC business. In the electronic components business, we offer a variety of magnetic materials, piezoelectric elements and various applications, special transformers, and coils. Additionally, through the inheritance of the NEC Tokin agency business, we primarily focus on magnetic materials and vibration products. Furthermore, in the system business, we provide a one-stop service for planning, development, sales, installation, and maintenance of people counting systems, themed around supporting store marketing.