Introduction to enhance customer satisfaction for family-oriented customers at the comprehensive reuse shop.

More users of the nursing room than expected! Over 130 mothers used it in just one month.

We would like to introduce a case study of "mamaro" at the BOOKOFF SUPER BAZAAR Hachioji Minamino store in Tokyo. At this store, there was an opportunity to hold a discussion meeting with mothers at a local childcare support center, during which we received a request for a nursing room. This request prompted the introduction of our product. After the introduction, it seems that not only mothers but also fathers are using the nursing room for diaper changes, and we have received feedback that it has become an opportunity for men to actively engage in childcare. [Case Overview] ■ Challenges - There was no nursing room near the store. - We wanted to turn the declining number of visitors into an increase. ■ Effects - More people than expected used the nursing room. - Mothers who used the nursing room have been sharing information about the store. *For more details, please download the PDF or feel free to contact us.

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