Commercial facilities aim to eliminate the resistance men feel about entering nursing rooms.

I want to make it 'normal' for men to enter nursing rooms! Insights from the SDGs.

We would like to introduce a case study of the "mamaro" implementation at the Fresta Mall Gajiru Iwakuni in Yamaguchi Prefecture. The store originally had a high number of young families visiting, and it was equipped with a nursing room. However, there were voices expressing that it was difficult for men to enter the nursing room. After the implementation, some users shared on social media that they utilized the facility, which has contributed to increasing its visibility. 【Case Overview】 ■Challenges - There is an existing nursing room, but it seems difficult for men to enter. - There has been a growing awareness of challenges regarding "fatherhood" within the facility. ■Effects - By installing it on the first floor, it eliminated the need to move to the existing nursing room on the second floor. - There are people who have shared their experiences on social media, leading to increased visibility. *For more details, please download the PDF or feel free to contact us.

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