Mom and Dad's strong ally, mamaro! I want to utilize it as an advertising platform for families.
We would like to introduce the case of Hitachi Omiya City Hall, which has implemented "mamaro" while promoting the enhancement of child-rearing support under the slogan "Happy Child-Rearing Hitachi Omiya." The city hall faced the challenge that the existing nursing rooms were plain and not easily noticeable, leading to underutilization. After the implementation, they secured a stylish and moderately prominent nursing space that both men and women can use comfortably, resulting in positive feedback from users. [Case Overview] ■ Objectives - To provide a clean, private nursing space that anyone can enter comfortably and with peace of mind. - To promote the enhancement of child-rearing support in Hitachi Omiya City to families. ■ Challenges - The existing nursing rooms were plain and not easily noticeable, leading to underutilization. - The lack of complete privacy in existing nursing rooms resulted in low user satisfaction. - Low awareness due to insufficient promotion of child-rearing support. *For more details, please download the PDF or feel free to contact us.
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【Effects】 ■Securing a nursing space that is stylish and moderately noticeable, allowing both men and women to use it comfortably ■Gaining positive feedback from users ■Contributing to the city's PR efforts focused on supporting parenting *For more details, please download the PDF or feel free to contact us.
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For more details, please download the PDF or feel free to contact us.
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We are a company that offers products, including the "mamaro series," which contribute not only to facilities but also to outdoor spaces and the renewal of existing nursing rooms. We provide private baby care rooms "mamaro" that are pleasing for both users and facilities, a 3-way sofa "mamaro sofa" for nursing, diaper changing, and weight measurement, and an outdoor baby care room "mamaro solana" equipped with air conditioning. Additionally, we offer an app called "mamaro GO" that allows users to search for the locations of nursing rooms, diaper changing stations, and mamaro facilities on a map. Please feel free to contact us if you have any requests.