What are the challenges of inbound tourism? An explanation of trends and measures taken by local governments and businesses.
Introduction to trends in inbound tourism and the challenges and measures faced by local governments and businesses.
The circumstances surrounding inbound tourism after 2023 have changed significantly compared to before the COVID-19 pandemic, with a rapid increase in foreign tourists visiting Japan from neighboring Asian countries and Europe, the U.S., and Australia, a shortage of human resources, and issues related to overtourism. There may be those who wish to deepen their understanding of the challenges facing the inbound hospitality system and the measures to address them. Inbound measures are an important issue that both local governments and businesses should focus on without losing direction. This article will introduce trends in inbound tourism, as well as the challenges and measures for local governments and businesses. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*
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