Introducing our achievements in using movies to promote purchasing for the badminton series and to advocate for manners in movie theaters!
We would like to introduce the achievements in marketing for our IP "Shell Employee/Panpakapan Pants" characters. For JR East Japan, we implemented KV/video production and poster campaigns using the highly popular "Shell Employee" in salaryman culture to expand recognition of the "Dynamic Rail Pack" through in-train advertisements and within the station. Additionally, a collaboration was realized with FarEasTone Telecommunications (Taiwan) due to the popularity of the "Panpakapan Pants" anime that aired in Taiwan, which helped promote subscriber growth. We also have numerous achievements in other areas, including puzzle-solving events and collaborations with Mizuno and Aeon Cinema. For more details, please refer to the catalog. 【Shell Employee Achievements (Partial)】 ■ Puzzle-solving event: "Ocean Puzzle Operation" at three aquariums nationwide (September to October 2022) ■ JR East Japan: Expansion of recognition and promotion of purchases for the "Dynamic Rail Pack" (April 2022 to March 2024) *For more details, please download the PDF or feel free to contact us.
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【Panpakapan Pants Achievements (Partial)】 ■ FarEasTone Telecommunications (Taiwan): Expanding beyond Japan to overseas! Collaboration with a mobile phone carrier (May 2014) ■ Haruyama Trading: "Panpakaharuyama" LINE collaboration stickers (September to October 2013) ■ AEON Cinema: Screening of the Mana Movie in all 83 theaters (March 2016) *For more details, please download the PDF or feel free to contact us.
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【Other Achievements】 <Shellfish Employee> ■ Mizuno: Badminton Series Purchase Promotion ■ Workers' Retirement Allowance Mutual Aid Organization: Shellfish Employee Collaboration "Savings Channel" (March 2023 - March 2024) *For more details, please download the PDF or feel free to contact us.
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Our company utilizes characters and other IPs to clearly convey the messages that businesses and local governments want to communicate, while also enhancing the effects of dissemination. Additionally, we provide a one-stop service that includes the development of marketing plans, media deployment, video production, and social media management. Please feel free to consult us if you have any requests.