Explanation of the four types: "loser," "money tree," "star," and "problem child"!
PPM analysis stands for Product Portfolio Management and is a tool for companies to consider how to allocate management resources among multiple businesses. It classifies businesses into four types: "Dogs," "Cash Cows," "Stars," and "Question Marks," based on both market share and market growth rate. PPM analysis not only determines business strategy but can also serve as a basis for deciding technology development policies. Here, we will explain the four types. *For more detailed content, please refer to the related links. Feel free to contact us for more information.*
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We respond to the need for immediate business expansion using core technologies as a weapon by providing new product development consulting, technology strategy consulting, training, and seminars that realize "innovative products launched at high speed" through lean startups. We support the investigation and resolution of various issues related to new business and new product development using core technologies. Please feel free to contact us if you have any requests.