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  6. Marketing tools to promote companies' efforts towards net zero.

Marketing tools to promote companies' efforts towards net zero.

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last updated:Oct 03, 2024

伊藤忠ファッションシステム
伊藤忠ファッションシステム
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Introducing the Green Future Project, a technology that enables ESG initiatives involving all stakeholders.

We, Itochu Fashion System (hereinafter referred to as "ifs"), are the exclusive strategic partner of Green Future Project SRL (hereinafter referred to as "GFP"), which operates the carbon offset support service "Green Future Project" in Japan. We are working towards expanding the deployment of the "Green Future Project" and are seeking implementation partners. GFP began the rollout of the "Green Future Project," a platform that supports companies' ESG initiatives through carbon offsets, in Italy in 2020. The Green Future Project integrates with companies' e-commerce, apps, and services, using collaborative solutions linked to sales, making access to internationally certified climate change mitigation projects easier and strengthening companies' pathways to net zero. In just three years since the service launch, the number of companies implementing the project has exceeded 100, contributing to the offset of approximately 20,000 tons of CO2 in total. Recently, a partnership was also announced with the World Baseball Softball Confederation (WBSC) as a sustainability partner.

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イプロス用画像

Marketing tools to promote companies' efforts towards net zero.

イプロス用画像 (2).png
イプロス用画像 (2).png
  • Related Link - https://www.ifs.co.jp/service/green-future-project

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The strength of the "Green Future Project" lies in its technology that enables ESG initiatives involving all stakeholders. The environmental impact generated through the Green Future Project can be quantified, allowing companies to display this information in real-time on their websites, such as e-commerce platforms, and continuously communicate their progress towards sustainability goals both internally and externally. Additionally, through two strategic partnerships with Pilio, a spin-off company from Oxford University (environmental analysis), and the European Space Agency (satellite imagery provision), it is also possible to calculate CO2 emissions resulting from business activities and monitor the effectiveness of climate change mitigation projects.

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GFP has been actively working on overseas expansion, establishing a branch in Abu Dhabi just two years after its launch. In Japan, the conclusion of this contract was reached due to the anticipated synergy with the extensive network of brands, retailers, and manufacturers that ifs has built up to date, as well as the sustainability business support that ifs is currently focusing on. As part of its "sustainability business support," ifs is committed to creating and maximizing both environmental and social value and economic value for client companies through collaboration with partners that possess technologies and services that contribute to solving environmental and social issues. Moving forward, ifs will continue to evolve its sustainability business support in collaboration with emerging companies, including GFP, to address global environmental issues through co-creation.

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伊藤忠ファッションシステム

伊藤忠ファッションシステム

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Our company is a comprehensive consulting firm that creates future value. Since our establishment in 1971, we have been broadly involved in all aspects of lifestyle, including clothing, food, housing, entertainment, and knowledge, from a unique fashion marketing perspective. We aim to contribute to the realization of a richer life through consulting on corporate brand strategies, product development, and various tasks such as introducing domestic and international brands and creating sales spaces. Please feel free to contact us if you have any inquiries.

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