Support for the realization of BtoB marketing strategies and sales strategies that integrate and collaborate digital and real-world elements in a co-pilot manner.
As the aging of the sales department and the shortage of personnel become more serious, the use of digital tools in BtoB companies' sales and marketing will become increasingly important in the future. At ALUHA Co., Ltd., we aim to improve the efficiency of sales and marketing with the concept of integrating digital and real-world approaches, providing supportive consulting for BtoB marketing. We assist with practical support from the perspective of the field, addressing questions such as "How should we start BtoB marketing?", "How can we proceed with limited internal understanding?", and "What should we tackle first to achieve results more easily?" Our services include developing BtoB marketing strategies and plans, supporting the PDCA cycle, and assisting in content creation. Additionally, we can support the development of human resources and the standardization of skills in BtoB marketing.
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basic information
**Main Features** - Independently developed BtoB strategy frameworks "UFiC" and "MaRPIC." These can be utilized as a knowledge base for marketing skills, and the selected KPIs are minimized, allowing for the implementation of marketing initiatives with minimal resources. It facilitates easy horizontal deployment of marketing across multiple businesses and products. - With a small elite support system, we can provide agile and cost-effective assistance. - Visualization of KPIs enables support for a data-driven PDCA cycle. - Since 2008, we have been supporting BtoB marketing initiatives, achieving many successes with major IT companies and manufacturers. - Through collaborative support, we break down internal barriers together! We demonstrate results with data and assist in internal penetration and showcasing achievements.
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Applications/Examples of results
Numerous achievements primarily in BtoB manufacturing and IT companies within Japan.
Company information
As the aging of the sales department and the shortage of personnel become more serious, the use of digital tools in sales and marketing for BtoB companies will become increasingly important in the future. At ALUHA Co., Ltd., we aim to improve the efficiency of sales and marketing with the concept of integrating digital and real-world approaches, providing supportive consulting for BtoB marketing. We assist with questions such as, "How should we start BtoB marketing?", "How can we proceed with limited understanding within the company?", and "What should we tackle first to achieve results more easily?" Our support ranges from on-site assistance to BtoB marketing strategy development, planning, and support for the PDCA cycle, as well as content creation. Additionally, we can also support the development of personnel and the standardization of skills in BtoB marketing.
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