Ticketless entry is now possible at Shinjuku Gyoen. Why is the digital transformation of tourist attractions necessary? - The need for digital transformation in the leisure and tourism industry after COVID-19.
The wave of digitalization is advancing in all industries, and the leisure and tourism industry is certainly no exception. In conjunction with the travel support initiatives that began in various prefectures in 2022, the acceptance of foreign tourists, which had been halted for a long time due to the COVID-19 pandemic, has also resumed, and this year marks the return of a year-end and New Year period without restrictions on movement. In this context, tourism DX (digital transformation) is considered essential for enhancing tourism value. While exploring the challenges faced by the tourism industry, I also inquired about a ticketless entry system that has been implemented at Shinjuku Gyoen, which is under the jurisdiction of the national government, as an example of such initiatives. ● Various issues, including a shortage of human resources, are piling up ● "Overtourism," which carries various problems ● Aiming for congestion alleviation and improved satisfaction through ticketless entry
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SKIDATA's solutions have been implemented in over 10,000 facilities across more than 100 countries, including ski resorts, stadiums, theme parks, amusement parks, major airports, and trade fairs, supporting safe access control for people and vehicles through reliable management systems. SKIDATA focuses on providing intuitive, user-friendly, and secure solutions, contributing to the efficiency of facility operations and maximizing revenue with high cost-performance. Key benefits of implementing SKIDATA access control systems: - Diversification of ticket sales methods through integration with external ticketing data - Direct entry is realized, eliminating the need for exchange procedures at ticket counters - E-tickets reduce the risk of fraudulent copying and resale - Paperless operations save paper resources and reduce the risk of forgetting tickets - Customer demographic analysis based on collected data improves facility services and increases repeat customers - Real-time monitoring of entry status allows for flexible staff allocation adjustments and optimization according to entry conditions - Elimination of simple tasks such as ticket validation and headcount improves efficiency and entry flow - Minimization of health risks through contactless entry