[Explanatory Material] How to Utilize 3DCG in Promotions and Key Points

Explaining the differences between illustrations (animations) and 3DCG in promotions. Perfect for branding products and companies, as well as product introductions!

**Differences Between 3DCG and Illustration (Animation)** In illustration (animation), complex structures are simplified and deformed to express concepts succinctly. On the other hand, 3DCG maintains the realism of products while focusing on specific subjects or expressing three-dimensional movement and flow. For example, if you want to convey specific information that a product is "used in certain parts of a car's engine or transmission," 3DCG is more suitable. It can express movements that allow the engine or transmission to open and reveal the product, thereby facilitating visual understanding. The more specific the information, the more effective the realism and expressive freedom of 3DCG. Both illustration and 3DCG have their respective strengths, and by understanding and effectively utilizing these characteristics, you can enhance information transmission. VISUS&co. leads a team equipped with the latest CG technology and expertise to propose plans tailored to client needs, enhancing the value of corporate brands and products/services through digital solutions. For more detailed information, please check the PDF below.

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