A measurement solution that enables AI image analysis of camera footage, allowing for quantitative verification of viewer numbers and attribute analysis for digital signage.
"Vision Eye" is an effectiveness measurement solution that enables AI image analysis of camera footage, allowing for the verification of quantitative viewer numbers and attribute analysis for digital signage. By utilizing this service, it becomes possible to visualize viewing data that was difficult to obtain with traditional Out of Home (OOH) media, and by understanding viewer attributes for each piece of content, it enables effective media and campaign management similar to that of the web.
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basic information
By using an image recognition engine (CV: Computer Vision) for analysis, the detection results of "audience" and "traffic count" are displayed on the dashboard. The "audience" detects faces facing the camera and counts them as viewers. The "traffic count" detects people in front of the signage and counts them as potential viewers. ■ A camera linked to a PC installed on the signage measures age and gender, and identifies potential viewers and actual viewers based on face orientation and duration of stay. ■ Based on the data sent to the server, a viewing rate summary is generated in the cloud, which can be accessed through the CMS. ■ The CMS can display various graphs based on date, time, age, gender, etc., allowing for effective broadcasting tailored to the target audience.
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Company information
Our company specializes in web technologies utilizing HTML5 and advanced UI/UX design. We apply and leverage IT such as apps, web, digital signage, IoT, and AI to provide a wide range of IT solutions, including platform and system integration (SI), cloud services, and web marketing consulting, to various industries and markets. 【In-house Services】 'Applican' - A cloud-based app development support service that requires no native development language. 'Rakuri' - An app creative cloud that allows anyone to intuitively develop and operate apps for iOS/Android smartphones. 'InfoPlug' - Content aggregation for digital signage. 'VisionEye' - An effectiveness measurement solution that uses AI image analysis of camera footage to verify quantitative viewer numbers and conduct attribute analysis for digital signage. 'CARD APPS SOLUTION' - A solution that allows users to touch printed cards to device screens to retrieve content using special technology.