Three words that I've been hearing more frequently lately. A detailed explanation of their differences!
■VR (Virtual Reality) A technology referred to in Japanese as "artificial reality" or "virtual reality." By wearing dedicated goggles, the realistic experiences obtained through VR can feel as if they are real. ■AR (Augmented Reality) A technology known in Japanese as "augmented reality." Through dedicated glasses (including smartphones and tablets), it feels as if digital content exists in the real world. There are three types: marker-based (image recognition), plane recognition, and location-based. ■MR (Mixed Reality) A technology referred to in Japanese as "mixed reality." By wearing dedicated goggles, the internal camera recognizes the shape and size of the real space (spatial mapping) and projects digital content over it. VISUS&co. leads a team with the latest CG technology and expertise to propose plans tailored to client needs, enhancing the value of corporate brands and products/services using digital solutions. For more detailed information, please check the PDF below.
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VISUS & co. leads a team with CG technology and expertise to propose plans tailored to clients' needs, enhancing the value of corporate brands and products/services through digital solutions. We have established a consistent production system from planning to art direction and production, enabling us to provide high-quality solutions. By leveraging the unique technologies and characteristics of each group company, we respond to various client needs.