What is upselling? A thorough explanation of successful and failed examples of increasing customer value!
Introducing the essential information and key points to consider when implementing upselling!
To increase sales performance, it is effective to encourage customers to purchase higher-priced products, thereby uniformly raising the customer spending base. However, to raise customer spending or encourage switching, sales skills and know-how are necessary. The marketing strategy that becomes effective in this context is the technique known as "upselling." This article will focus on the basic information that should be understood when implementing upselling, key points for its introduction, and examples of successful and unsuccessful initiatives. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.