What are the methods for developing strategies related to sales? We will also introduce recommended books!
What is a sales strategy in the first place, and what is important when formulating a strategy?
In order for companies to achieve their sales and profit goals and continue to grow, it is necessary to develop a sales strategy. However, many may not know how to create an effective sales strategy. To formulate a strategy that leads to results, it is important to first learn the methods involved. In this article, we will take a closer look at what a sales strategy actually is, what is important when formulating a strategy, and recommend books that can help you study sales strategy development. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.