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Are you struggling with 'new customer acquisition not going well'? In a survey of business owners and sales executives, the overwhelming top response to sales challenges is that 'new customer acquisition is not going well.' So, why is new customer acquisition such a significant theme? It's because the Japanese market has entered a mature phase rather than a growth phase, and in most industries, competition for customers has begun, making it impossible to grow solely with existing customers. As a result, business owners and sales managers set 'new customer acquisition' as a policy and instruct their subordinates to 'do it.' However, compared to sales to existing customers, new customer acquisition is overwhelmingly more difficult, and subordinates who do not know the 'how-to' make excuses by saying they are 'busy with existing customer sales' and are reluctant to pursue 'new customer acquisition.' *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.