Cleaning of postal codes and name data! We will introduce part of the deduplication process we are conducting in a column.
Data consolidation, or "name matching," primarily refers to the process of merging duplicate data within a database. Direct mail shipping data may contain multiple entries for the same person, company, or delivery address. If multiple direct mail pieces are sent to the same address without consolidation, it can lead to unnecessary costs and negatively impact the recipient's perception, potentially resulting in complaints. The process of organizing and neatly consolidating such data is referred to as "name matching." In this article, we will introduce a part of the name matching process that our company conducts. *For more details, please refer to the related links. Feel free to contact us for further information.*
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Our company proposes and provides products, technologies, and services characterized by "high quality, low cost, and speed" in the field of direct marketing. Since our founding in 1993, we have expanded our range of services, starting with data processing services, to include direct mail business, shipping agency services, printing, and design production. Our compact size allows us to respond quickly and flexibly, which is a significant strength. We approach our customers' "true objectives" with a commitment to proposing services that meet their needs.