What are the reasons for the lack of establishment of internal social networking services?
Learning from successful case studies: Key points for creating a system to effectively utilize internal SNS! Detailed explanation on how to do it well.
As many people are using social media platforms like Facebook and Twitter, an increasing number of companies are looking to activate communication within their organizations through secure internal social networks and to facilitate information sharing more than ever before. However, we often hear that even when these systems are implemented, they are not fully utilized. Unlike personal social media, why do internal social networks struggle to be effectively used and established? In this article, we will explore the reasons why the implementation of internal social networks often fails and provide detailed insights on how to create a system for effective utilization. *For more details on the content of this column, please refer to the related links. Feel free to contact us for more information.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.