What is cross-selling? Introducing its benefits, specific strategies, and successful examples.
Effective methods for improving customer unit price! We will introduce specific success stories and implementation methods in the column.
Expanding sales in business is an essential element for growth. Well-known methods for increasing sales include upselling and cross-selling, which enhance customer value. In this article, we will introduce "cross-selling," one of the effective methods for improving customer value, along with specific success stories and implementation methods. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.
